Rolex Editorials

New Watches 2023 | The Perpetual 1908

Rolex inaugurates its Perpetual collection with the Perpetual 1908, a name given to the model in homage to the year Hans Wilsdorf devised the name ‘Rolex’ to sign his creations and registered the b...

New Watches 2023 | The GMT Master II

Rolex introduces two new versions of the Oyster Perpetual GMT-Master II that signal the return of 18 ct yellow gold to the model. The first is a yellow Rolesor version (combining Oystersteel and ye...

New Watches 2023 | The Cosmograph Daytona

Rolex is presenting its new-generation Oyster Perpetual Cosmograph Daytona, which has been updated across the entire range. The singular design of the case and face has characterized the chronograp...

The Sky Is The Limit

The Air-King symbolizes the privileged relationship between Rolex and flying during the golden age of aviation in the 1930s. It pays tribute to the pilots of the era and the Oyster’s role in their ...

Born to Race

An iconic model introduced in 1963, the Cosmograph Daytona was designed to meet the needs of motor racing professionals. Fitted with a tachymetric bezel and a high-performance mechanical movement, ...

The Essence of the Oyster

Oyster Perpetual watches are direct descendants of the original Oyster launched in 1926, the world’s first waterproof wristwatch and the foundation on which Rolex has built its reputation.

The Realization of an Ideal

When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived. Since 1956, it has borne witness to the ...

Rolex and the US Open: An Electric Atmosphere

The US Open is known for its electric ambience, a reflection of New York itself, “the city that never sleeps”. At this vibrant, dynamic event – played at the USTA Billie Jean King National Tennis C...

The Reference Among Divers' Watches

Launched in 1953, the Submariner was the first divers’ wristwatch waterproof to a depth of 100 metres (330 feet). The Submariner Date, with its date function in addition to the time, was introduced...