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Precious Metals
Platinum
It takes 10 tons of mined ore to produce a single ounce of platinum compared to 3 tons of ore to produce one ounce of gold.

Platinum jewellery is either 90% or 95% pure, which makes it hypo-allergenic and allows people with allergies to other metals to still wear beautiful jewellery.

Platinum is also one of the world strongest and most enduring metals. Although it can show wear and tear from day to day wear, it can be easily polished by your jeweller.


Tungsten Carbide
The world's hardest metallic substance possesses a unique dark grey colour. Items made of this high-tech metal will retain a polish longer that any other metal due to it's ability to resist scratching. Tungsten Carbide is approximately ten times harder that 18kt gold and four times harder than titanium.

Tungsten bands/rings often are inlaid with platinum, 22 kt and 18kt gold sections. These inlaid sections may show wear but small scratches may be polished out when submitted to the original manufacturer.


Titanium
Titanium processes extraordinary characteristics - it is extremely strong, 3 times stronger than steel, yet 42% lighter than steel. It is chemically inert to all weather and body temperatures and is slow to conduct heat. As a result of these properties it was and still is used in the production of missiles, submarines, satellites and the Concord Airplane.


Titanium's amazing strength, resilience, relative lightness, biological and chemical inertness (corrosion free) makes it ideal for designers of everything from cutlery to artificial joints, eyeglass frames and beautiful jewellery.

Titanium is most commonly encountered in sporty matte finishes.
In jewellery, other titanium finishes include polishes, satin or brushed matte, frost or anodized. Colourful finishes, in almost every colour of the rainbow, may be created though anodizing. Titanium is highly dent and bend resistant and scratches can be easily polished. Currently titanium rings/bands are specifically made to the clients ring size as titanium rings/bands cannot be sized.


Sterling Silver
Silver is rarely used in the jewellery industry in its pure form. It is too soft and would not wear well. The Canadian Precious Metals Marking Act decrees that sterling silver must be 92.5% pure. The other 7.5% consists of base metals. This has been the standard alloy since English Sterling Silver was formulated about 1200 AD.

Sterling Silver usually tarnishes. This is a natural process as it reacts with the sulfer in the air. There are several products available on the market which will quickly bring the brilliant lustre back to your silver.


Gold
Gold in it's pure form is rarely used for jewellery purposes due to the fact that 24kt gold does not wear well. Gold, therefore, is alloyed with other metals to make it harder and better able to stand up to usage. Gold is also alloyed for other reasons:

  • to produce golds of various colours, including yellow, rose, green and white.
  • To produce a variety of price points. Common gold alloys in Canada include 10kt, 14kt & 18kt.

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